History Benito Mussolinis Rise And Fall To Power Benito Mussolini Had

History Benito Mussolini's Rise and Fall to Power Benito Mussolini had a large impact on World War II. He wasn't always a powerful dictator though. At first he was a school teacher and a socialist journalist. He later married Rachele Guide and had 5 children. He was the editor of the Avanti, which was a socialist party newspaper in Milan. Benito Mussolini founded the Fasci di Combattimento on March of 1919. ?This was a nationalistic, anti liberal, and anti socialist movement. This movement attracted mainly the lower middle class.?1 Fascism was spreading across Europe. Mussolini was winning sympathy from King Victor Emmanuel III. Mussolini then threatened to march on Rome. This persuaded King Victor Emmanuel III to invite Mussolini to join a coalition, which strongly helped him gain more power. Benito Mussolini brought Austria on Germany's side by a formal alliance. ?In 1937, he accepted a German alliance. The name of this alliance was the Anti Comntern Pact. On April 13, 1937 Benito Mussolini annexed Albania. He then told the British ambassador that not even the bribe of France and North Africa would keep him neutral.?2 The British ambassador was appalled and dismayed. On May 28, 1937, Mussolini strongly gave thought to declaring war. He then attacked the Riviera across the Maritime. ?On September 13, 1937 he opened an offensive into British-garrisoned Egypt from Libya.?3 On October 4, 1937, while the offensive still seemed to promise success, Benito Mussolini met Adolf Hitler at the Brenner Pass, on their joint frontier. ?The two of them discussed how the war in the Mediterranean, Britain's principal foothold outside its island base, might be turned to her decisive disadvantage. Hitler suggested to Mussolini that Spain might be coaxed on the axis side, thus giving Germany free use of the British Rock of Gibraltar, by offering Franco part of French North Africa, and that France might be persuaded to accept that concession by compensation with parts of British W est Africa?.4 Mussolini seemed enthusiastic and very understandable why this was the case, since this scheme included the gaining of Tunis, Corsica, and Nice (annexed by Napoleon III in 1860) from France. Hitler then hurried home to his house in Berlin to arrange visits to Franco and Petan. ?Back in the capital Hitler created a letter to Stalin inviting Molotov, the Soviet Foreign Minister, to visit early, when Germany and the U.S.S.R. might then agree among themselves how to profit from Britain not having a defense. A week later, on October 20, he left in his command train, Amerika, to meet Petan and Franco. The meeting with Franco took place on October 23 at Hendaye on the Franco-Spanish frontier.?5 It had become quite famous in the history of World War Two for Hitlers furious parting shot that he would ?rather have three or four teeth extracted from than go through that again.? Franco, who was greatly supported by his Prime Minister, Serrano Suner, stonewalled throughout the hour s towards negotiation with Franco. When his train left at two in the morning, Hitler had not advanced an inch towards co-belligerency with Franco. Petan met Hitler on October 24, and proved to be equally unresponsive. Petan convinced Hitler that they had a meeting of minds. Petan had only agreed to a promise to consult his government, Hitler decided to make a bigger deal out of it and believed that they were united in a productive hostility to Britain. Hitler now had the outlines, despite Francos struggle, of a larger coalition war to present to Molotov at his next visit. ?When Hitler was waiting for the Soviet Foreign minister to come, he was distracted by the weird behavior of Mussolini, who then chose to mount an attack from Albania (occupied by the Italian army in April 1939) into Greece.?6 Mussolini said that he was motivated by the fear that the British would establish positions in Greece if he did not. ?He had good strategic reasons for wishing to deny them naval and air ba ses any closer to his own along the Adriatic that those who already possessed in Egypt and Malta. He attacked Greece in October, 1937.?7 Mussolini's participation in the Battle of France aroused the derision of neutrals and enemies. He

20 Economics Essay Topics Key Facts about the Inca Empire

20 Economics Essay Topics Key Facts about the Inca Empire The history and development of the Inca Empire are topics which interest an economics teacher. Because this is a vast area of study, your course instructor may ask you to write an essay on it. However, because of its sheer capacity, it may be hard for you to narrow it down and select a particular topic. Fortunately, we are here to assist you in any way that we can and this is why we have created a list of 20 topics which you can choose from. Here are 20 topics for   economic project on the Inca Empire: Attempts of Andeans to Take Over the Incan Empire. Discuss Pachacutis Vision in Detail. Early Years of the Inca People. The Topography of the Incan Empire. Resources of the People of the Inca Empire. Recreational Activities of the Inca People. Detailed Analysis of the Monetary System and Its Benefits. The Political and Governmental System of the Inca Empire. Demographics of the Inca People. Detailed Note on Role of the Chieftains in the Inca Empire Conquest. Organizational Abilities of the Higher Inca officials. Role of Religion in Inca Empires politics. Effect of Marriage between Chieftains and Royal Bloodlines on The Inca Empire Conquest. Ideology Behind the Inca Empire Conquest. Discuss How Pachacuti had Used Religion to Combine the Inca People. Tradition of Ancestor Worship in Inca Empire. Write a Detailed Note on the Sapa Inca. Government System of the Inca Empire. Laws of Property Ownership in the Inca Empire. The Incan Highway System. For the time being, here is a sample of an essay on the Inca Empire. Sample Economics Essay: Government System of the Inca Empire The government system of the Inca empire was theocratic. Everything, including the gold, silver and labor belonged to the Sapa Inca, who were the rulers of the empire. Because the women too were thought to be the property of the Incan Empire, fornication with a woman who was not under your ownership was punishable under the rule, with death being the penalty. Though everyone in the empire was given land in the beginning, to avoid anarchy and rebellion, they were moved elsewhere later on. The administration was responsible for keeping the people well fed and any negligence would be held accountable by the Sapa Inca. Large quantities of food and clothing were stored in case of an economical breakdown. The Inca Empire didn’t initially believe in property ownership but the Sapa Inca created a new law and permitted certain individuals to build houses. The trade market was fruitful for the Inca Empire and the payment method was purely barter. The guards controlled all the gates of the town and the local citizens were not allowed to leave or enter if it wasn’t on official business. The administrative system was extremely systematic. People with royal bloodline or religious affiliation were treated extraordinarily well. The citizens were classified and their duties were assigned to them. If a child committed a crime, the father would be held accountable depending upon the situation and age of the child. The labor was to handle the farming and cultivation of the land. This act was further divided in three categories: what’s essential for the Empire, what’s essential for the Sun Religion, what’s essential for the people. Animal flocks, specifically the llama were owned by the empire. Handling the animal flocks, maintaining the roads, bridges and public buildings were amongst the various tasks for a common worker. After the Sapa Inca, came the council. Historians and anthropologists claim that their power decreased as the empire grew stronger. History keeping was one of the most respectable professions in the Inca Empire and certain poets and intellectual men were responsible for keeping an account of the Inca Empire’s story. This tool was used by the higher officials of the Inca Empire on a regular basis in order to prevent a revolt or civil war. There was no particular system of writing in the Inca Empire so people relied on the memory of these historians. When the Inca Empire was at the height of its economic success, it was divided into four viceroyalties that were further divided into provinces. The viceroys and governors were the aristocrats of the empire who had a distinct dress which gave a royal impression. The aristocrats were responsible for controlling the masses and putting through Sapa Inca approved ideologies. Overall, the empire was an amalgamation of various units and political hierarchy which worked together to sustain the system. References: Hemming, J. (1970). The conquest of the Incas. New York: Harcourt, Brace, Jovanovich. Inca Government : A brief on ancient Inca Government System. (n.d.). Retrieved April 29, 2016, from machupicchu-inca.com/inca-government.html Newman, S. (2010). True Book: The Inca Empire. Scholastic Canada. Inca Empire. (n.d.). Retrieved April 29, 2016, from http://ngm.nationalgeographic.com/2011/04/inca-empire/pringle-text Baquedano, E., ZabeÃŒ , M. (2011). Eyewitness Aztec. London: DK Pub. Jarus, B. O. (2013). The Incas: History of Andean Empire. Retrieved April 29, 2016, from livescience.com/41346-the-incas-history-of-andean-empire.html The Inca. (n.d.). Retrieved April 29, 2016, from allempires.com/article/index.php?q=inca

Social issues Essay Example | Topics and Well Written Essays - 1750 words

Social issues - Essay Example abor in the West African cocoa farms; the situation has worsened today and more casualties have been involved in the abuse.They are hundreds of thousands and are forced to work as slaves with little or no pay at all. They work under the harshest conditions that include receiving all sorts of mistreatment from their bosses; they are beaten up, being locked in small huts, and are badly fed with an unbalanced diet. They usually rely on the bananas and the cocoa fruits that they eat. Latest statistics estimates reveal that approximately twelve thousand to two hundred thousand children are taken as slaves in West Africa. They work for twelve hours to fifteen hours in a day, and they are ten to twelve years old. Ironically, in all the countries where slave trade is carried out, slavery is illegal but the laws are bent, and slavery is practiced at a high rate. One of the West African countries that have deteriorated in its practice of child labor is the Ivory Coast. Every year, there is an approximate value of three million tons of chocolate that are consumed in the whole world (The film). Ivory Coast is the primary supplier of Chocolate in the entire world with forty-three percent of the total worlds supplied cocoa. However, the success of this industry is dependent on how many children are exploited under the child labor practices. From the Documentary, it is shown how thousands of Malian children are transported to Ivory Coast by rogue slave traders the trade remains unknown by most of the laws enforcers since the farms are small and isolated. Traders are usually found hanging in the bus stations and targets children who are alone or those begging for food. They then lure them to travel to Ivory Coast with them, and then they exchange the abducted children with farmers who are in a need of cheap labor with money. Most of the farms are found in the plains where access of people is rare hence nobody can recognize the presence of the illegal trade among the

Social Learning Essay Example | Topics and Well Written Essays - 4500 words

Social Learning - Essay Example The ways in which individual learning and social learning allow organisms to adapt to different environments are, however, quite different. Behavioral variants acquired by individual learning are not transmitted from one generation to the next. This means that each individual's behavior develops independently based on the interaction of genetically inherited learning mechanisms and the local environment. Generic variation underlying learning mechanisms may evolve, but the behavioral variants acquired by learning do not. Individual learning is adaptive if it bestows some advantage on the individual. In contrast, behaviors acquired by the imitative and observational forms of social learning are transmitted from one individual to another and thus from one generation to the next. From an evolutionary biologist's perspective social learning is interesting because it mixes aspects of a system of inheritance with aspects of ordinary phenotypic flexibility, creating a system for the inherita nce of acquired variation. To understand the conditions under which social learning is adaptive we must understand how individual learning and social learning interact to determine the evolutionary dynamics of the behavioral variants themselves as well as the genes that underlie learning processes. The evolutionary properties of the inheritance of acquired variation have received relatively little theoretical attention. This inattention may be due to the fact that evolutionary biologists have supposed that the inheritance of acquired variation is rare in nature, essentially restricted to human culture and a few unusual animal systems, such as the songs of some birds. Those biologists who have imagined that social learning is common in animals besides humans have not always taken proper account of the difficulty of demonstrating true imitation in the face of several processes that can mimic its effects. With a few exceptions recent theoretical work on cultural transmission has concentrated on explaining human culture rather than on the more general properties of social learning (Blonski, 1999). Under what circumstances should natural selection favor a growth of reliance on social learning at the expense of individual learning The answer to this question is important because it seems likely that social learning originally evolved in species with extensive individual learning abilities. Our focus on the adaptive value of social learning does not imply that selection is the only important evolutionary process, or that all behavior is adaptive. We do believe, however, that understanding the conditions under which social learning is adaptive is an important first step in understanding its evolution and the conditions under which one would expect to find social learning in nature. At first glance, it may seem that social learning will always be the superior form of phenotypic plasticity. Acquiring adaptive behavior by conditioning and other forms of individual learning is often an inefficient process. Learning trials divert time and energy from other fitness-enhancing activities, they may entail serious risks, and there may be substantial chance of not

Project II Essay Example | Topics and Well Written Essays - 1000 words

Project II - Essay Example alize that there is actually a net surplus that is left after accounting for all the fixed expenses, which represented about 40.48% of net income; and the variable expenses amounting to 47.62%. It simply gives the family more leeway in terms of adjusting the variable expenses when time comes that we need to minimize some expenses to give way to more important priorities. The projected income is easy to determine as no other sources were currently eminent. The income from salaries of both my husband and me as teachers comprises the basic cash in which is easy to establish on a monthly or yearly basis. On the other hand, cash expenses are composed of several different items, and the expenses are clearly classified into fixed and variable expenses. Some could be established as regular fixed expenses which do not differ on a monthly basis. On the other hand, other expenses such as food, savings for emergency purposes and miscellaneous expenses differ depending on diversity of needs and requirements of family members across time. I therefore learned that a substantial portion of our family income is spent on different needs but somehow, by managing to allot a small amount for emergency purposes and still be able to maintain some surplus, we could be able to meet unforeseen and unanticipated expenses and could plan for future financial goals. From the income and expense developed in September, the same income and expenses are expected in October, except for the additional savings needed as outlined in the financial goals worksheet in Part I, where the long term goal of a vacation in Hawaii, life insurance of children, and funds to be earmarked for the coming Christmas vacation need to be allotted as additional savings. These amounts were taken from the net surplus of $750. When the additional savings are taken out, only $54.17 will remain. One intends to use a computer spreadsheet (Excel) to record and continue monitoring the income and expenses, as well as managing

The History Of Public Relations Worldwide Media Essay

The History Of Public Relations Worldwide Media Essay Public Relations have come a long way all around the world (Lee Johnson, 2005). The term public relations was first used by Dorman Eaton in 1882 (Smith, 2010), when he addressed Yale Law school graduates on the The Public Relations of the legal profession. He used the term to refer to an organisations role in serving the public welfare. But actually, public relations go back even further. It is believed that it has existed in the Antiquity. The Greeks called it semantikos meaning semantics which they defined as how to make people believe things and do things. Another example of public relations is in the Ancient Rome when Julius Caesar wrote the first campaign biography, to convince the Roman he would make the best head of state. Certainly during the early of the twentieth century public relations became more significant. In fact, in 1903 Ivy Lee distinguished himself as the first public relations counselor. Wikipedia states that he is among the founding fathers of public relations. He was a counselor to governments and railroads. One of his famous clients was D.Rockefeller (Smith, 2010). Lee believed that public relations should be about: Telling the truth Providing accurate fact The public relations director must have access to top management and must be able to influence decisions Another founding father that marked the history of Public relations is Edward Bernays, student and nephew of Sigmund Freud ( Wikipedia).In 1918, he advised the President of Czechoslovakia to announce Independence on a Monday rather than on a Sunday, to get maximum press coverage. In 1923, Bernays published Crystallizing Public Opinion, (Smith, 2010) in which he established several public relations principles. He said that public relations had these functions include: To interpret the client to the public, which means promoting the client To interpret the public to the client, which means operating the company in such a way as to gain the approval of the public He also advised public relations professionals to seek out group leaders and other key communicators (opinion leaders), who would be able to pass along ideas to other members of the public. Other Bernays concepts were: Public relations is a public service It should promote new ideas and progress Public relations should build a public conscience Some other public relation pioneers are Elmer Davis, who was a former journalist during World War 2. He coordinated public information from the military and also mobilized public support for the war effort in order to decrease the enemys moral. Pendleton Dudhey was also a pioneer of public relations consultant. In 1909, he opened an agency. He emphasized a lot of the public information model of public relations (Smith, 2010) Later in 1957, Anne Willian Wheaton became the associate press secretary to American President Dwight Eisenhower. Her appointment called attention on the growing role of women in public relations (Smith, 2010). Definition of Public Relations Public relations is defined as being aspect of communications that involves promoting a desirable image for a person or group seeking public attention in the Britannica Concise Encyclopedia. It also states that the purpose of Public relations is to generate good news, be cautious about what to print or to broadcast, to forestall bad news and analyse the situation, minimize the damage and provide the media with information in moments of crisis. The Barrons Marketing Dictionarys definition goes further by adding that apart from seeking understanding, Public relations also seek acceptance from the public and is about building a sympathetic relationship with the latter, and that it is more concerned about issues rather than products or services. The Marketing Dictionary also states that employees, investors, voters are not to be forgotten when building relationships. Grunig and Hunt support these statements by saying that PR is the management of communication between an organization and the public. Rubel (2007), further elaborates that some of the PR activities are to speak at conferences, to deal with the media, to defend the reputation of an organization, to communicate to the employees, and to engage in social media. Phillips and Young (2009), agree with the fact that the engagement in social media forms part of Public relations since they say that communication tools like personal computers, mobile phones, video game consoles can be used for interactive communication and can thus be used for Interactive Public Relations. In contrast to these statements, the World Assembly of Public Relations Associations perceives PR as an art and a social-science which analyse trends, forecast their consequences, provide organizational leaders with advice, and implement planned programs of action which will be beneficial to the organization and the public. Objectives of Public relations As per the statement in the Reference of Business, to bring forth, sustain and defend the image and reputation of a company, are some of the main objectives of Public relations. It also claims that a companys reputation does have an effect on the consumers buying behaviour and consequently affects the sales and revenue. Other goals which it puts forward are, to generate relationships with the employees, the stockholders and investors, the media and the community. Furthermore, there is the aspect of providing the publics with information about a company or its new legislations, or even educating them about the uses of a product. These points are elaborated in knowthis.com where it is said that PR tools such as newsletters, websites and so on can be used to educate the audiences about products and services and that the objective of Public relations can also be to reinforce a brand by building positive relationships with the publics and enhance the image of the company, because this can prove to be helpful especially in moments of crises. Moreover, it supports the idea that Public relations can help increase sales by stating that a good news release can stimulate demand, thus increasing sales. Advantages of Public relations When it comes to the advantages of Public relations, it can be noticed that credibility is a recurrent word. In an article on Drypen, it is said that one of the advantages of Public relations is that it nurtures credibility, unlike advertising. Which implies that the publics are apt to believe in a news release published in the newspaper or in a magazine but, on the other hand, will be quite sceptical about the advertisement of a product in the newspaper or in a magazine. On top of that, PR messages are viewed as news providing detailed information about a product and are more likely to attract the audiences attention. It is also mentioned that Public relations cost much less than advertising and can be more effective, in the sense that, it can be used to reach small market segments, especially for companies with financial problems. Another advantage is that it helps an organization establish a good image which can be of great help to the latter in case of crisis. Knowthis.com furthe r adds that it may happen that other media pick up an article about a company and contributes in spreading the news to different locations. Disadvantages of Public relations One of the disadvantages stated on TutorsOnNet.com is that there may be distortion of information, in the sense that, the company may be deceived with the end result due to the fact that some information written in the draft have been modified in order to suit the news story and other features in the newspaper. Another disadvantage is that, there is the possibility of the public not being interested in the news release because of some other, more serious news such as war, disasters, crime and so on. On knowthis.com, it is also mentioned that, PR campaigns may not necessarily bring high return on promotional expense, especially if the news media does not consider it important or worth running a story brought forth by a company. Moreover, the fact that the impact of traditional news outlets is decreasing, professionals in the Public relations field are compelled to look for new means to attain the target markets. Advantages of In-House Public relations In a research on the Public relations industry, it is said that, some advantages of in-house PR are that it operates on a full-time basis. Thus the PR officer and other staffs in the PR department are able to dedicate much time working on a PR campaign unlike agencies which have to deal with different clients. Another advantage is that the PR officer can be quickly informed about changes or any other information regarding Public relations since the latter is an integral part of the organization. Moreover, there is the aspect of value for money, in the sense that, the PRO can easily have access to research materials, videos, photographic library of the company, which can be used when working on the house journal or even when dealing with the media, thus working economically. PR department initially cost a lot as compared with consultancy fees, but in the long term, it is greater value for money. Disadvantages of In-House Public relations As stated in the study on the Public relations industry, one of the main disadvantages of in-house PR is the lack of impartiality, training and experience. In an article on issuesinimc.wikispaces.com, it is said that, when it comes to in-house PR, there is the risk of the PR manager bringing some elements of bias in favour of the company. It also adds that it is difficult for managers to train employees from different branches if ever a company has many branches, thus resulting in lack of training. According to Jefkins (1993), PR managers being considered as experts in their field, consequently possess a limited public relations experience, that is, they do not have much knowledge of the general public relations practices. Advantages of Public relations Consultancy On careerride.com, it is said that, one of the advantages of PR consultancy is that it cost less. In addition to that, PR consultancy organizations have a wider experience of the general public relations practices and on top of that, they are more familiar with the media and have good media relations, issuesinimc.wikispaces.com. The article on the Public relations industry also includes the fact that external PR consultancy being an independent organization, will not bring elements of bias. Disadvantages of Public relations Consultancy The disadvantage which is stated on careerride.com is that PR agencies deal with several different clients and not only one client and is therefore not available full time. They may also find it difficult to cope with the companys internal culture. In the Public relations industry study, the disadvantage which is stated is the lack of relationship intimacy and that they have to be loyal to different companies at the same time. The article on issueinimc.wikispaces.com, also include the issue of remoteness of the agency from the company. Definition of Litigation PR Litigation public relations  is the management of the announcement process  during the course of any legal dispute so as to influence the outcome or its impact on the clients overall  reputation (Haggerty, 2003). Background study Petitioners and prosecutors have extensively used mass media to get their part of the story out to the public, but the formal practice of litigation PR, a sub-specialty of crisis communication, first appeared in the early 1980s. Since then, the need for litigation PR has grown immensely as media exposure of court cases and the law has increased. Most parties to a lawsuit have important interests that expand beyond legal concerns. Negative publicity about a litigant can cause damage to an individuals reputation that a courtroom win years later may not salvage. Thus, parties to cases, whether civil or criminal, cannot disregard the impact of negative publicity on public opinion (Reber, Gower, Robinson, 2006). Basic Concepts of Litigation Public Relations- The First Concept-Litigation PR  is to influence the outcome of the court case by encouraging early or favorable arrangement or by pressuring the tribunal into bringing lesser or no chargers (Haggerty, 2003). The Second Concept-Litigation PR  is to protect the clients reputation before and during the trail. In this regard, litigation PR is similar to reputation management. Reputation management is about managing public opinion of an organization or individual. It is about attitude toward the individual and not knowledge itself. An essential aspect of reputation management is influencing attitude about the individual and corporation, which can encourage positive foundation to the benefit of the organization (Haywood, 2002). Litigation PR and Media Coverage Litigation PR on the part of defendants is needed, especially in high-profile cases because the media have unnatural bias in favor of plaintiffs and prosecutors. When allegations are made public, the media tend to cast the lawsuit in terms of victim versus villain. News stories regularly lead with the plaintiff or prosecutors allegations. If the defendants responses are included at all, they appear well into the story. Thus, the defendant is forced on the defensive from the outset. In such situation, working with the media to create more balanced, accurate, and less sensational coverage of a lawsuit is necessary element in defending high profile defendants (Hantler, Schwartz, Goldberg, 2004, p.  8). Fitzpatricks Six Objectives of Litigation Public Relations 1. Counteracting negative publicity. 2. Making a clients viewpoint known. 3. Ensuring balanced media coverage. 4. Helping the media and the public understand complex legal issues. 5. Defusing a hostile environment. 6. Helping resolve the conflict (Fitzpatrick, 1996). To achieve those objectives, the first step is to establish reliability with the media as an information source. The next step is to manage the flow of information to the media so that the right message gets out. The third step is to develop a message that supports the clients position and get that message out to the media and the public (Fitzpatrick, 1996, Haggerty, 2003, Reber, Gower, Robinson, 2006). Differences between Litigation PR and Other PR Practices Litigation PR is highly dependent on the media. Although the practice of PR involves far more than just mediated communication, litigation PR remains dependent on the media. It is because of the medias increased attention to lawsuits that litigation PR has become a necessity for many high profile clients (Gibson, 1998). Because typical public relations campaign strategies and tactics may not be appropriate and may even be harmful at certain times during a lawsuit, the legal tactic must take procedure (Schweitzer, 2003). Litigation PR is more regulated than regular public relations because of the potential to prejudice the legal process (Gibson, 1998). Litigation PR is directed with the emphasis of one-way, irregular communication. Because the law is adversarial in nature, creating a win-lose situation, the goal of litigation PR is to strengthen the legal strategy and theory of the case to make sure a win and to diminish damage to the organizations credibility and reputation (Reber, Gower, Robinson, 2006). Public Relations (PR) Strategies Public Relations involve an array of programs designed to maintain or augment a companys image and the products and services it offers. Successful implementation of an effective public relations strategy can be a vital element to a marketing plan (Berry and Wilson, 2000). In public relations practice, strategy typically refers to the overall concept, approach, or general plan for the program designed to achieve a goal (Cutlip, 2006). A public relations (PR) strategy may play a key role in an organizations promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions (Berry and Wilson, 2000). According to Lages and Simkin (2003), plans give focus and direction to every strategy. Smith (2008) highlighted the point that careful planning leads to programs that are proactive and preventative, rather than to activities that are merely reactive and remedial. So, in order to ensure the success of Strategic Public Relations Planning, Cutlip et al (2003) proposed the four-step problem solving process. PUBLIC RELATIONS STRATEGIC PLANNING PROCESS Four-step Process Strategic Planning Steps and Program Outline ______________________________________________________________________________ Defining the Problem 1. The Problem, Concern, or Opportunity Whats happening now? 2. Situation Analysis (Internal and External) What positive and negative forces are operating? Who is involved and/or affected? How are they involved and/or affected? ______________________________________________________________________________ Planning and Programming 3. Program Goal What is the desired solution? 4. Target Publics Who-internal and external-must the program respond to, reach, and affect? 5. Objectives What must be achieved with each public to accomplish the program goal? ______________________________________________________________________________ Taking Action and Communicating 6. Action Strategies What changes must be made to achieve the outcomes stated in the objectives? 7. Communication Strategies What message content must be communicated to achieve the outcomes stated in the objectives? What media best deliver that content to the target publics? 8. Program Implementation Plans Who will be responsible for implementing each of the action and communication tactics? What is the sequence of events and the schedule? How much will the program cost? ______________________________________________________________________________ Evaluating the Program 9. Evaluation Plans How will the outcomes specified in the program goal and objectives be measured? 10. Feedback and Program Adjustment How will the results of the evaluations be reported to program managers and used to make program changes? Major Public Relations Tools According to Kotler and Armstrong (2007), there exist various tools that can be used in the practice of public relations. One of the major tools is news whereby PR professionals find or create favourable news about the company and its products or people. They argued that news stories can sometimes occur naturally, and at times the PR person can suggest events or activities that would create news. They mentioned that Speeches can also create product and company publicity and that increasingly, companies are giving talks and speeches at trade associations or meetings for building companys image. Another common PR tool is special events which ranges from news conferences, press tours, grand openings, star-studded spectaculars, or educational programs designed to reach and interest target publics (Kotler and Armstrong, 2007). Also, public relations people prepare written materials to reach and influence their target markets. These materials include annual reports, brochures, articles, and company newsletters and magazines. Audiovisual materials, such as films, slide-and-sound programs, DVDs, and online videos are being used increasingly as communication tools. Corporate identity materials can also help create corporate identity that the public immediately recognizes. Logos, stationery, brochures, signs, business forms, business cards, buildings, uniforms, and company cars and trucks all become marketing tools when they are attractive, distinctive, and memorable (Kotler and Armstrong, 2007). Trends in Public Relations Interactive public relations use internet technologies and tools such as search engine, Web 2.0 social bookmarking, new media relations and social media marketing to allow firms circulate information without relying only on conventional publications and communicate directly with the public, existing and potential customers. It is sometimes called social PR which comprises of a combination of search-optimizing press releases, creating social media releases through tools like Pitch Engine and blogger outreach to promote company news and announcements. Even though press releases were distributed online for more than a decade, its only in the last few years that tools and techniques for combining PR with social media have really emerged, and they continue to evolve. It incorporates all forms of communication and is not solely limited to online press releases and bloggers, but instead uses every element of building relationships while maintaining the significance of the spoken word. Social Media It is mostly talked trend in the public relations industry. PR professionals are communications specialists, and blogs, forums, online video and social networking offer the ability to communicate more affordably and efficiently than ever before. Social media channels give PR expert the possibility to gain access to consumer opinions and behavior. Online Press Releases Newsrooms Press release purpose is changing and it is written with keyword-rich content and distributed with the only aim of better optimizing sites for search engines. The formatting and functionality of press releases and online newsrooms are evolving to integrate social bookmarking, video, blogs, podcasts and RSS feeds. Social Bookmarking Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Basically the file is not shared but they are bookmarked to refer later on. Social bookmarking sites such as Digg, Del.icio.us and Reddit have changed the way PR consume and share news. Search Engine Optimisation Search engine optimisation has aim to guide and improve website rankings on search engines such as Google, Yahoo, or MSN Search. In order to optimise web pages, different methods can be used such as using keywords in the HTML coding, Meta and Title tags, and also Alt tags on images. Good design and easy navigation in the website also helps to optimise it for search engines. However it could be argued that there are some flaws with SEO. There is always the chance of getting too much business. A company with a highly successful website may find that business is moving faster than they can cope. With something such as pay per click advertising, it would be easy to turn off or remove the advertisements, but it wouldnt be as simple to remove a whole website in order to slow down sales. Social networking Social networks are websites that enable individuals to interact with one another via the internet. It allows its users to use this platform to gain interest from web users on a professional or social basis. These websites allow people to not only get to know one another but to also share Photos, music, view TV clips, messages and blogs. In this way Social networks are used by companies in order to promote their brands or products to the public or for general use and as a way of making friends. Examples of social networking platforms are Twitter, Facebook, LinkedIn, Foursquare, etc. These are all online tools companies can use to get more in touch with their customers, create a more personified brand image, and share information about the firm. Sending press releases. Though tied to PR for the past few decades, this is also used in marketing. Press releases are great ways to alert people of new things happening, and great ways to pitch the media. Having a blog. If companies would rather not pitch the media and communicate with their customers through this and social networking, blogs can be a great outlet for information sharing. Hosting forums, chats, chatrooms, etc. This is a means to provide a way for customers to contact you with complaints, concerns, questions, etc. Customers will talk about you anyways, and with the availability of places for them to do so, they have no reason not to. Being more personable. This can be hard to fake, so it takes actual effort, time, and energy. The company needs to utilize the tools above and actually be available and accessible. Going above and beyond expectations. This is something used in customer service, but in PR, you can do the same thing. Customers are used to companies doing the minimum to satisfy their needs, but satisfying and creating loyal customers are very different tasks. RSS Feeds RSS (Really Simple Syndication) feeds, is a family of web feed formats used to publish frequently updated works-such as blog entries, news headlines, audio, and video-in a standardized format. They are very efficient tool to monitor regularly updated online content, such as: blogs, news headlines, forum posts and podcasts. RSS feeds give PR specialist the ability to consume and filter massive amounts of information and news from mainstream and social media sites. Its reader checks the users subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds. RSS allows users to avoid manually inspecting all of the websites they are interested in, and instead subscribe to websites such that all new content is pushed onto their browsers when it becomes available. PR 2.0 PR 2.0 makes use of a combination of social media tools that are available to communications expert to attain and better communicate directly with consumer audiences and influencers. Social Media is a way that allows audiences to drive the communication in their communities. PR expert are starting to incorporate PR 2.0 into their strategy and planning as an effective way to communicate directly to Web 2.0 audiences so as to raise awareness and increase brand awareness. Nowadays these tools are available to reach the audiences who want to control their own communication to know about different brands. Web 2.0 technology combined with an audiences desire to build and share content has transformed the PR industry. PR Podcasts, Vidcasts and Webcasts Podcasts, vidcasts and webcasts are three effective tools available to PR professional whose job is to get the company news to the targeted audiences. Podcasting involves recording to a digital file that can be distributed over the net using syndication feeds for playback on a computer, MP3 player or iPod. Vidcasting is a video-on-demand video clip delivered to computers and can be downloaded and watched at the viewers convenience. Webcasts differ from podcasts and vidcasts in that they can either be live or recorded. Webcasting can be thought of as broadcasting via the Internet.

Internet Security Systems :: essays research papers fc

According to a 2002 survey by the FBI, "the threat from computer crime and other information security breaches continues unabated and...the financial toll is mounting." Some disturbing statistics include: * 90 percent of those responding had at least one security problem. * 85 percent had detected viruses on their computers. * 80 percent said that they had lost money due to a security problem. * 75 percent reported frequent online attacks. Financial losses from Internet security problems continue to grow. At least 20% of organizations reported losses from online theft of private information in 2002. The average size of those losses was over $6.5 million, which was seven times as much as in 1997. Some of the increase is attributed to better reporting and more awareness of the problem, but much of the increase is due to increasing sophistication and persistence of online attackers (Kent & Piscitello 49). Threats to Internet security used to take the form of viruses, worms, and malicious code designed to make a system unstable, or delete certain files. These unwelcome intruders even often announced their arrival with an announcement on the screen or some other visual disturbance that signaled a problem to the user. In contrast, security threats today are much more sophisticated, and are often undetectable. Rather than simply wanting to cause trouble and inconvenience for a user, these threats have the purpose of stealing confidential information from the target computer, including things like passwords, keys for reading encrypted messages, or even recording keystrokes (Martin 18). Known commonly as spyware, these programs often are used to track the Web sites that a user visits, so as to gather marketing information. But there is less benign spyware that is able to change browser settings, scan files on a hard drive, or install programs without the user knowing. A user may unwittingly download a spyware program along with games, media players, peer-to-peer programs, or other utilities. In some cases, the user unknowingly agrees to the spyware installation by clicking â€Å"yes† to a user agreement without reading it through first. Spyware consumes memory and processing resources, invades privacy, and can promote system instability. It is often difficult to remove once installed on a computer. Ways to reduce the risk from spyware include updating security policies to allow only trusted software for download, and investigating the source of any program before downloading it, to make sure it is reputable.

A Closer Look: Violent Rhetoric and Arizona Politics

A Closer Look: Violent Rhetoric and Arizona Politics In â€Å"Violent Rhetoric and Arizona Politics† by Nathan Thornburgh, the author tries to get the message across that rumors can lead to more violence, than what actually happens. In a time where there are rumors flying, and people getting killed and a congresswoman shot because of them, Thornburgh is out there to prove his point that perhaps rumors are leading to all of this violence in Arizona.However his argument would have been more effective had he shown less bias, been a bit less dismissive and had provided more evidence and statistics to back up his paper. While not all bias is bad, too much can lead to an argument being less effective. Thornburgh’s bias can be seen in many aspects of the paper. In Thornburgh’s paper bias can be seen in his use of tone and word choice. Thornburgh chooses, out of the many names to call the shooter, â€Å"Coward† (Gooch 325. ) While it definitely shows Thornburgh's anger, where does the bias come from? Simple. Thornburgh's praise and protection of the congresswoman.It his small things, like his commenting on â€Å"Gifford was one of few politicians offering concrete law enforcement steps† and the fact that he later states numerous other facts to paint her in a good light (325). At the very end he goes on to say â€Å"Gifford’s is a sensible politician who was likely shot because she dealt with Arizona's reality, not its rumors† (Gooch 325). It is Thornburgh's bias, as bias is simply whichever way you lean towards in an argument, of the congresswoman that leads to him calling the shooter a coward. In anger or not, bias still promoted this. While bias is not bad, too much of it clouds your argument.That is what bias did here, as the fact that Thornburgh supports the congresswoman pops out at you and is right in your face at some points. It does not help Thornburgh's argument either, as he becomes dismissive of certain things within his argument. Thornburgh can be seen as dismissive in some parts of his argument. He seems to not really expand on the topic and just lets it go with a simple statement. Earlier on in in his article, Thornburgh states that â€Å"There were plenty of deaths there, but they were meek tragedies† when talking about the beheading that had been rumored to be going on in the desert (Gooch 325).What Thornburgh is talking about is the fact that there are rumors going on about immigrants being beheaded in the desert, but in truth they are being abandoned by their guides. Thornburgh is attempting to say that the rumors of beheading are not true and that the rumors have led to more violence. However he comes off as dismissive towards the lives that were lost as unimportant, which would throw someone off reading his paper if they disagreed with that sentiment. Thornburgh is trying to dismiss the idea of rumors, and in the same sentence is also dismissing the event itself and writi ng it off as if it wasn’t that big of a deal.This contradicts himself seeing as his whole point within the argument seems to be about the fact that these rumors lead to the violence happening. The thing he is most dismissive about, however, is the need for statistics. One of the key points of an effective argument is to provide support, usually in the form of statistics, citations, and facts. While Thornburgh does give some citations from other sources, they are just quoting of events or what people had said about events. Some of Thornburgh’s facts do lend credence to his paper, such as when he quotes about the â€Å"‘Congress on Your Corner’ † (Gooch 325).Yet this isn’t quite what makes a good argument. He could perhaps make a good argument without statistics but it still stands that statistics do help provide support to your argument. For instance, one of the best places to insert statistics would have been when he was talking about the fac t that because the community had been â€Å"Living in such calm for so long† they were more riled up about these things happening and rumors began to start (Gooch 325). Such a statistic would be like something from Americanprogress. rg, in which they state that â€Å"Violent crimes in Arizona are down by 15 percent since 2006† (Garcia). This would back up his statement on the fact that crimes had been low for quite a while and that they continue to drop. This would lend much help to the effectiveness of his argument. The effectiveness of Thornburgh’s argument was not as strong as it could have been. If he had been less overt about his bias, and had been a bit more professional, that alone would have made it a more effective argument. The one point that would have made it even more effective was if he had provided tatistics that were from a credible and reliable source. This article seemed to be more of a personal rant meant to persuade you to Thornburgh’s thinking than an actual well thought out article. Thornburgh’s points are there, and they do have clarity, but the tone is just too informal or biased to provide for an effective argument. Works Cited Garcia, Ann. â€Å"Fact Sheet: Setting the Record Straight on Border Crime. † American Progress. N. P. , 14 June 2010. Web. Gooch, John, and Dorothy U. Seyler. Argument! 2nd Ed. New York, NY: McGraw-Hill, 2011. Print.

The Black Hawk War - Deception and Demise essays

The Black Hawk War - Deception and Demise essays The systematic slaughter of the Native Americans from the time of Columbus to the time of Roosevelt has often been compared to the holocaust of Jews in nazi Germany. Millions of Native Americans were brutally tortured and murdered by an invasion of foreign forces so as to steal their land and recourses (Churchill,126). Those who were not exterminated were forcefully removed from their land (either at gunpoint, the point of a bayonet or by forged treaties) and driven off to federal prison camps called reservations (source). In the early nineteenth century, whites started moving into what is now the state of Illinois. This movement precipitated numerous clashes with the Indians, including Black Hawks war. The defeat of Black Hawk removed a large obstacle to white settlement in the Old Northwest. In 1803, an exploratory push by Lt. Zebulon Pike, an American explorer, into the upper Mississippi valley signified the end of an era for the Sauks and their allies, the Foxes. The Indians debated whether to accommodate or resist the advance of the whites frontier. One group, headed by Keokuk, a Sauk, argued for accommodation, but Black Hawk, another Sauk leader, fiercely opposed such a policy. Black Hawks convictions were confirmed in 1804, when white settlers convinced the Sauk and Fox Indians to sign a treaty decreeing that they move west of the Mississippi. The treaty had no real claim to validity and was hardly understood by the Native Americans. Some refused, however, and soon after the War of 1812, Black Hawk denounced the treaty and proclaimed the Indians determination to retain their land. The next decade witnessed a steady decline in the fortunes of the Sauks and the Foxes. White population pressures forced the Indians to adhere to the treaty of 1804 and abandon their old territory. By the end of the 1820s, all had been forcibly removed and the lands sold by the state at public auction. Despite th...

A brave new world misc 12 00 essays

A brave new world misc 12 00 essays An Analysis of a Key Passage in Brave New World The key passage of Aldous Huxleys Brace New World takes place after John has been arrested and is a conversation with Mond. When John and Mond speak of ideal societies, a major part of Brave New World, the aspect of human nature which makes us search continuously for our personal Utopia, becomes apparent. In Monds study, the sacrifices each character makes in order to find a Utopia are interconnected. The search for a personal Utopia reveals Huxleys view on human nature of sacrificing everything to live with self-fulfillment. The connection of the sacrifices each character makes is shown in the study, helping the reader understand that it is human nature to sacrifice something to live a more fulfilling life. One sees that all, except Helmholtz and John, are willing to give up an important part of them so they can feel fulfilled. Mond is willing to sacrifice the one thing dearest to him- science. He says he gave it up in hope of Controllership. He got what he paid for by continuing his interest in science, By choosing to serve happiness. Other peoples-not mine. [235], or by serving stability instead of collapsing the fragile social structure. At the beginning, Bernard was willing to give up his position in the new world so he could further his studies in finding a society more suited to his needs; but, in the end, he did not want to give up his rank and failed in finding an ideal society. It becomes apparent that anyone who will not give up a major part of themself will fail in their quest for a greater society. John is not willing to give up anything, be it antiques to happiness. In the end, however, he ended up making the ultimate sacrifice- his life. By ending his life, he escaped into what his societys religion believed to be a Utopia; it is better known as heaven. Meanwhile, Helmholtz is ...

Why is money supply not under the tight control of central banks Essay - 2

Why is money supply not under the tight control of central banks - Essay Example spite this clear relationship between money supply and banks, there are other factors that influence the control of national and international money supply and take away the full control of banks; these include personal account holders, foreign investors and various businesses and corporations. Ancient Babylonian records dating from the 18th century BC show that a rudimentary form of banking was established at that time (Leick 161). Although these early storehouses could not necessarily equate with modern banks, they did serve the purpose of storage of wealth in the form of grain, gold and other valuables. From these immense storehouses, people chose to lend and borrow based on agreements made on a person-to-person basis. Financial relationships such as these expanded in the following centuries and we can see evidence of basic banking centres from the Greeks, the Egyptians and Romans. As banking progressed, the idea of storing wealth became more complicated as people tried to decide of fair ways of paying back loans on various items (Smith 4). Seeds, which could reproduce and therefore become worth more in the end, would require an equal repayment that included interest; this was an idea that quickly took hold and has helped to define modern banking (Heichelheim 56). After the Roman Empire lost its power, banking actually became a derelict practise in most of Europe until centuries later. When it was revived in later years, banking gained the addition of one factor that would revolutionise it: hard currency (Butler et al 27). Currency became redeemable for actual products when prior to its advent, financial exchanges were completed with the end product already in hand (for example, gold exchanged for a certain amount of grain, or grain for eggs). Currency became the primary source of finance instead of a mere representation of ‘true’ finance; based on currency, interest rates and the need for people to store their wealth away safely, banks were

Art image Essay Example | Topics and Well Written Essays - 250 words

Art image - Essay Example The addition of text into the image will improve accessibility and understanding (Nadaner 26)The product targets female as such its advert should have the females because it is gender specific. The image relates perfectly with the concept of marginalization by indicating the segregation and perception existing in the society. The failure to address the issue of feminism and gender roles is reflected in the image through the figures used in advertising. The level of creativity depicted in the image is high with the focus being on the figures and the text (Zolberg and Cherbo 66). The message is passed across accurately and creates a sense of belonging to the users of the product. It creates the desire to associate with the image. Images are inspired through concept broadcast and accessibility (Hooks 17). The change in the image ensured accessibility of the information passed across and the understanding of the focus of the artist. In conclusion, the image captures the three main concepts of belonging, marginalization and